With the growth of technology and the internet, studies show that dealerships greatly benefit from implementing an integrated marketing approach. Touching a customer across multiple channels will not only increase your branding, but it also keeps your company’s name under their noses.
Research also indicates that direct mail is one of the cheapest and most effective marketing strategies. Combined with email marketing campaigns you will be the first person your clients think of when their vehicle needs work. Email marketing has a broad reach. It’s tough to find anyone who doesn’t have at least one e-mail address these days, which means you can reach out to your entire customer and/or prospect base.
Most forms of advertising are based on the concept that if you hit a thousand people with your message, even though it means nothing to most of them, a few are likely to respond. With combined email and direct mail campaigns you become (and remain) more visible to your customers and prospects with highly targeted messages at a minimal cost.